7/12/2023 0 Comments Little samson models![]() Of other component changes to improve the bikes without raising the price significantly. The result is a bike that now has a higher-capacity battery and a couple The result was a bike we originally reviewed a couple of years ago ( EBA, June 2018), and Steve said he took our comments in that review to heart. The idea was to make good-quality bikes at good price points, using components like RockShox suspension forks and hydraulic disc brakes. His idea is to make not only affordable and well-built e-bikes, but one that also met his personal performance metrics. The name of the company is a portmanteau of his kids’ names, daughter Sami and son Jackson. And so, from that one disappointing rental ride, the Samson bike brand was born. Unlike most of us who would shrug off the experience of a slower-than-expected e-bike and just try another bike, Steve came up with a more impressive option instead he decided to make his own bike. ![]() “Unlike most of us who would shrug off the experience of a slower-than-expected e-bike and just try another bike, Steve came up with a more impressive option instead he decided to make his own bike.” Although the bike he tried was an expensive fat bike, it didn’t perform as well as he hoped, and in the end came away let down with his first e-bike experience. In the summer of 2015, he took a weekend trip up the California Sierra hamlet of Mammoth Lakes, and while he was there, he rented an e-bike for a spin among the pine trees and scenic lakes. Over the last few decades, Steve Hurst has worked in some incredible retail environments, including a stint at Best Buy as Regional Vice President before moving up to being the Chief Human Resource Officer. SAMSON ELECTRIC BICYCLES The store and the friendly staff.
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